One of the sure ways of achieving this goal and getting ahead of the curve is doing CBD keywords research.
The CBD industry is ranked among the most lucrative industries in the world. The huge demand for CBD products has resulted in an unexpected boom in the industry.
There are hundreds, if not thousands, of websites selling CBD products online today. The products can ease stress, support focus, reduce irritability, and balance emotions.
Unknown to most entrepreneurs is that starting an online store is just one piece of the puzzle. You need to invest in robust CBD store search engine optimization strategies for the website to rank high in SERPs (search engine results pages) and get qualified traffic and sales.
What is CBD Keywords Research?
CBD keyword research refers to looking for terms or words that people searching for CBD products use on Google to find information and relevant websites. Google Search Console is one of the free tools you can use to generate a CBD keyword list for your store.
However, upgrading to other premium tools that are reputable and best known for providing accurate CBD SEO keywords is recommended. The advanced tools will not only come in handy doing keyword research for CBD but also monitoring other website elements such as conversion rate and bounce rate.
Let’s dive in and look at expert tips on how to find the best CBD keywords and run successful CBD Store SEO campaigns.
1. Consider the Search Intent
Why did a potential customer use a particular keyword to look up information on Google? Understanding the reason behind the usage of a specific keyword will help you to know whether it’s worth using it in your website and blog content.
If the goal for publishing the blog post is to generate more sales, you should focus on keywords that have a high buying intent. Here are some examples to point you in the right direction.
- Buy CBD oil online
- Buy CBD vape online
- Affordable vape juice near me
One of the main reasons why a majority of CBD SEO strategies fail to move the needle for businesses is because they focus on broad CBD keywords, such as;
- What is CBD?
- Is CBD legal?
- How much CBD oil should I take?
- Does CBD get you high?
- Is CBD safe for children?
Well, the above CBD keywords are good, but they don’t match the goal of your website page or blog. Most people who use them are looking for information about CBD products and are not yet ready to purchase.
The bottom line is to ensure the keywords resonate with the searcher’s intent. Use keywords with high buying intent on CBD product landing pages. The broad keywords are ideal for optimizing information-inclined articles that are not meant to help you generate more sales immediately.
2. CBD Keywords Search Volume
Keyword search volume refers to the number of people who use the term or phrase to search for information on Google or any other search engine. Usually, keywords with a high search volume are challenging to rank for due to competition from other brands. Everyone is trying to get a piece of the pie, and there isn’t enough pie to go around.
One sure way to jump this hurdle is by narrowing your keyword research for CBD to specific areas that you ship products to or operate. If your CBD store is new, your best bet is on keywords with high buying intent and low search volume.
Otherwise, trying to knock off established CBD online stores that are already ranking for highly competitive keywords is counterproductive. Once your online cannabis dispensary store gets a firm footing in the industry, you can try them but not during your business’s infancy stages.
3. Ranking Difficulty Metric
First, it’s important to note that cannabis SEO is a long-term investment in your brand. Don’t expect to start seeing results overnight.
It takes time to be recognized as an authority by Google and be rewarded with a top spot in SERPs. It’s even more challenging for new businesses to win a featured snippet for highly competitive keywords.
So, what is keyword ranking difficult? This metric measures how easy or difficult it is for a website to rank highly for a particular keyword. It is directly impacted by the level of competition for the keyword.
The higher the competition, the more difficult it will be to rank for the keyword selected. When looking for cannabis SEO keywords, you should go for keywords with a high buying intent, low competition, and relatively low ranking difficulty.
Using such CBD keywords will help put your website on the map and prompt the search engine bots to index the pages. Concisely, people who find your website using the keywords are in the advanced stages of the buying funnel and are more likely to buy your product if the price is right and your CBD store is reputable.
4. Use Branded Keywords
Branded keywords are words that contain the name of your brand. They are perfect for optimizing product pages and the home page. They will crank up your visibility online, thus increasing your competitiveness and website conversion rate.
Note that most customers gravitate towards brands they are familiar with or have interacted with in the past. Optimizing on-site and off-site content using branded keywords will make your site more prominent in search engine results and other platforms, such as social media networks.
Here are 3 ideas on how to include your brand name in the keywords.
- Best CBD “your brand name.”
- Cheap “your brand name” CBD in “location you service.”
- Discounted quality CBD “your brand name.”
Include the keywords naturally in your CBD content writing to avoid compromising readability. You can also use the keywords in the CTA buttons and phrases to inform potential customers of the next step they should take. A good CTA example is adding the product to the cart.
Realize the full potential of your CBD online store by using the right CBD keywords to optimize your website content. Monitor the results by checking the analytics pages regularly to gauge the performance of different keywords.
The analytics reports will also help you identify trends and changes, especially after a search engine algorithm update, and respond accordingly.
Go the extra mile and contract a digital marketing firm specializing in SEO for CBD businesses to maximize results from SEO strategies and content marketing campaigns.
You are better off working with a team of CBD SEO experts who deeply understand the industry than guessing which keywords and strategies will work. Contact us today for more details about our cannabis SEO services.