Have you ever considered hiring a CBD content writer for your cannabis website? Not to sound like a broken record, but Content is King in the current digital marketing landscape.
You cannot succeed in moving your CBD business in the right direction without a top-quality website and blog content. The most successful brands in the CBD niche invest thousands of dollars in marijuana or cannabis content writing services every month.
Having a reputable hemp or cannabis blog writer with the skills and experience required to churn out succinct content will enhance your branding efforts and catalyze the growth of your cannabis business.
Benefits of a Professional CBD Content Writing Service for Dispensaries
A professional CBD content writing service is precisely what you need to get ahead of the competition. Your competitors probably already have a team of experienced cannabis content writers.
That’s why you find it challenging to knock them off the top spots in SERPs for the target CBD keywords. However, it’s not too late to change the tide and channel your CBD business in the right direction.
Here are the four primary benefits of having a professional CBD content writer on your team.
Improved Ranking in SERPs
Most people who look up information about CBD products don’t go beyond the first three websites listed on the search results page. Thus, domains ranking at the top enjoy massive organic traffic, while the lowly ranked sites struggle to break even.
Professional marijuana or cannabis content writers have the experience and skills to ensure that your blogs and website pages are ranked at the top for different cannabis keywords. In addition, they will carry out extensive keyword, topic, and competitor research to find out which content has the highest potential of getting ranked highly.
The research helps identify keywords to optimize the content and topics to discuss in each article.
1. Increased Website Conversion Rate
When doing cannabis content marketing, you should strive to increase website traffic and conversion rate. Simply put, conversion rate refers to the percentage of people who visit your website and purchase one or more CBD products after interacting with the content.
One of the surest ways of driving qualified traffic to your website is by bringing on board proficient and results-oriented cannabis blog writers who can write stellar content that resonates with the target audience’s search intent and needs.
Apart from researching the topic and creating succinct content about your brand and products, the CBD writer will also go the extra mile to include CTA buttons to inform the website visitors of the next action they should take.
Improved Email and Ad Copy
Email marketing is one of the digital marketing strategies with the highest ROI today. For every $1 you spend on this form of marketing, you stand a chance of earning $36 in revenue.
You must first collect potential customers’ email addresses to profit from email marketing. Then, you can include a newsletter subscription window on your website pages. Also, request the email address when they shop.
The quality of the email copy will determine the results you will get in email marketing. The content must address the potential customer’s pain points and encourage them to click the CTA button or link at the right time.
You can count on an experienced CBD blog writer to create exceptional email and Google ad copy that is not puffery. They will also work with the in-house marketing team to monitor the results achieved to determine which areas need improvement.
Help Earn Backlinks
A backlink is one of Google’s most potent website ranking factors. CBD websites with many backlinks from authority websites are ranked higher than their counterparts. Getting links from these websites is not easy. First, you must convince them that your content is accurate and valuable to their audience.
Although thousands of CBD blog writers exist today, few can create quality guest posts and on-site blogs that attract links from CBD websites that are considered an authority in this industry.
Take the first step to getting a higher cutting edge in the market by hiring a professional CBD writer with a proven track record of writing website content and guest posts that attract backlinks from reputable websites with high domain authority.
The cannabis or hemp writer will help create a healthy backlink profile for your website by using his network and prowess in CBD content writing to ensure that you get an appraisal from multiple websites related to your niche. Like cannabis SEO, CBD website design, link building is a long-term investment in your marijuana or cannabis business.
Factors to Consider When Hiring a CBD Content Writer
Finding a suitable CBD content writer who can amicably meet your content writing CBD oil needs doesn’t have to be stressful. However, it would be best to consider the factors before hiring to get value for money.
Experience
Confirm that the hemp content writer has previously worked with other businesses in the CBD niche. Hiring an experienced writer will save the time you would have spent explaining CBD and how to write the content to them.
Reputation
The quality of the cannabis content writing service offered by a CBD writer determines their reputation. Look at the feedback from other brands the writer has worked with recently. It will give you a clear perspective of their skills and service quality.
Availability
Schedule an interview with the writer to know how much time they can dedicate to your project. One sure way of motivating them to commit to working for your brand full-time is by offering a reasonable rate.
Otherwise, the writer will not be committed to only your brand if the rate is below average. They won’t also feel appreciated and motivated to write the best content if the price doesn’t match their skills, level of expertise, and market standards.
Cost of Cannabis Content Writing Service for Dispensaries
Quality cannabis or hemp content writing services are not cheap. You may have to pay between $20 and $100 per article. Compare the rate of each CBD writer on your list to find one whose rates suit your budget.
However, be vigilant not to sacrifice quality and the growth potential of your CBD business for a price. Your best bet to beating your competitors in their own game and accruing return customers is investing in the best cannabis writers.
The Takeaway
The CBD industry is expected to grow at an average rate of 10% between 2022 and 2027. Position your brand for success by having a team of professional CBD writers in your content marketing team.
We take pride in being the leading provider of top-quality cannabis content writing services online. Our packages are affordable, and our track record is enough proof that we deliver on our promise to help your CBD brand scale up to the next level of success.
Contact our CBD SEO advertising agency today for more details.