Do you want to enhance your dispensary marketing? Of course, you do, more revenue is at stake. Then it would be best to connect with customers and other brands personally. Not behind a screen through social media. And not through assistants or employees. But by providing a real-life interaction. In this article, you’ll know why attending cannabis trade shows is essential for your business advertising strategy. And you’ll get 4 tips to help you capture people’s attention at a cannabis convention and give them memorable experiences. Let’s dive in.
Why Should You Attend a Cannabis Convention / Trade Show?
People buy from popular, trendy, and trustworthy businesses. You also want repeat customers to whom you don’t have to market your products all the time. And there’s no better way to achieve that business milestone than by keeping your brand’s name on people’s minds.
Businesses die when they don’t keep up with new technologies, ignore what makes the competition better, or neglect people’s preferences. It would be sad if you experienced that fate. Therefore, constant learning is the golden rule for every successful entrepreneur.
Besides, is there anything better than collaborating with like-minded people? No, many opportunities lie therein. Also, think of the fantastic products you would create for your customers with brands that share similar values as you do—and make unimaginable profits in the process.
You might now be wondering how to avoid some of those mistakes and seize the fortunes that await you.
A weed convention is the principal marketing strategy to achieve those business goals.
So, whether you’re a well-established company or a novice, you’ll benefit significantly from weed events like cannacon.
One must never forget to view a customer as a human being, not a walking bank. Empathy is still the best strategy for any cannabis company looking to thrive. Hence, it’s best to connect with prospects genuinely, care about them, give away gifts and empathize with their concerns through cannabis conferences.
Now to the exciting part…
How to Be Memorable at Cannabis Events & Conventions
The best displays at a cannabis convention don’t just happen. People create them— and it’s not rocket science. There’s a method you can follow to ensure your company gets the most traction and, consequently, your best quarter yet.
Here’s how; first…
1. Plan, Plan, Plan
Planning helps you be more intentional and impactful in cannabis conventions, getting the most results. And as a leader, this stage allows you to brief your employees on the day’s objectives, the extent of their creative freedom, and how they can tackle different obstacles.
Narrowing down your market doesn’t limit your reach. On the contrary, catering to one niche helps you focus on providing the best quality experience and gaining helpful feedback.
Some marketers use a cannabis convention to test new products through new customers, getting unbiased reviews to improve and make a successful launch. This plan is also less stressful and saves time and money than creating and distributing a product blindly and then recalling it.
Starting small is indeed the core of all the best companies. And you can profit from that mindset in cannabis conferences.
Researching your target market helps you spend your resources on what has the highest likelihood of working. You can then plan your objectives, so you can know how to allocate your budget.
To illustrate, you’ll require an inexpensive display when networking. On the other hand, you’ll need a momentous display when trying to impress marketers and prospects or attract agencies.
Remember to hand your business cards to people you connect with when you go to cannabis conventions like cannacon. These people might become your best allies.
2. Take Your Marketing to the Next Level
Visuals attract customers to your setup in cannabis trade shows. Hence, to keep people flocking in your booth, you want to intrigue them with an exciting display.And don’t hold back on your organizing budget; you’ll soon get a more significant return on investment.
Posters, themed lights, small performances, or hiring influencers can make you stand out from the competition. Also, resist the urge to conform to dull weed colors, fonts, or CBD website design. Treat your stall with the utmost professionalism, but make it a fun experience.
To get you started, here are some ideas.
You can incorporate your unique brand theme into your event and have elements that display what you do.
For example, weed cultivators can show their healthiest plants along the booth entrance. This strategy then stimulates curiosity in people. Consequently, you get the opportunity to teach prospects how to plant their weed to that quality standard and probably sell some seeds.
Or you might land a huge distribution deal. The possibilities are endless in cannabis events.
3. Give Thoughtful, High-quality Gifts
Gifts provide three strategic marketing possibilities to promote your brand. You make people feel appreciated, get a taste of your products, and increase brand awareness when the prospects return home.
So, you want to look classy and, most importantly: valuable.
Examples of useful items you can give people include lighters, phone cases, chargers, mugs, or USB drives. People need lighters to smoke their weed. Adults charge their phones multiple times a day. And most individuals start their day with a cup of coffee.
The more creative and caring you are, the better your results.
Create items that align with your target market because giving pens to the young generation is a recipe for being forgotten. Everyday items; gifts that align with their daily routine work best. And, of course, you should add your brand name and logo to those objects.
Here’s another excellent trick. You can spread the word that you’re holding a competition for a first-rate item or cash giveaways to people who win a game. This plan will draw in a crowd, which inturn draws in another crowd, and soon you will have more people than you can handle.
People in the cannabis shows will talk about you endlessly through that marketing scheme. Why? Because you’ll be entertaining and showing your generosity to the surrounding people, which enhances your brand name further.
Bonus alternatives to going to a cannabis convention
You might also benefit from free dispensary social media marketing when people post about the events. And you can tell your social media team to create hashtags about your company, engage with accounts that post about the event. Or even give free shout-outs on Instagram stories.
Indeed, the 21st century is the best time for budding cannabis entrepreneurs.
Is giving gifts expensive? Yes, but this painful price is better than being unknown.
Alternatively, there are cost-effective ways to create the attention you desire. But, as always, showing that you care and organizing fun activities should remain the foundation for your marketing ideas.
Attending cannabis shows helps you meet potential clients, partners, and investors who can increase your brand’s visibility and growth potential. So, plan well before execution. And design the best booth display, create spectacular and memorable experiences, and you’ll be unforgettable.
Don’t miss the chance to profit from this genius marketing strategy.
SEO is the best option for differentiating yourself from the competition, gaining new customers, and retaining the current ones. You’ll be capitalizing on organic traffic, which, unlike ads, isn’t dependent on luck—but on trust, karmic debt, and authority.
Cannabis SEO sets you up for long-term gains. For example, you get a robust foundation to build multiple income sources. Consequently, you’ll have an audience ready to purchase digital goods, affiliate products, or execute cannabis email marketing on your list. Think about it.
CBD Google ads and CBD ads on Facebook are not allowed and you can’t advertise your CBD products there. You can direct the traffic to a landing page. But that plan is risky—making you lose money, reputation, or experience account restriction.
Your best bet is getting a cannabis marketing firm to market your products within the rules and regulations of those online companies.